Sales
Common Resources
Logo Files
How to pick a logo
- Primary logo is always the green one with the icon above the logotype, only use alternatives when if it's a tight horizontal format.
- Always pick the highest resolution logo possible, and ensure there is enough white space around wherever it is placed. Refer to style guide if unsure how to use the logo.
- Use .png when transparent background is needed
- Horizontal logo is for just that
- Use icon with different backgrounds with discretion, when in doubt reference whats been done.
Fonts
Logo font (can only be used with Logo, nowhere else) Exo 2.0
Content Font (for everything we publish) Titillium
Marketing Photos
Add to Google Photos Marketing Photos Folder
Presentation Decks and Templates
Grownetics Powerpoint Template Deck
Pitch Deck G-Drive Folder
Sales Materials & Resources
Current Sales Materials - For us and any channel sales partners.
Referral Agreements, NDAs, Mutual NDAs tl;dr - 5% commission for 1st year maximum $50,000 per deal. Usually use Mutual NDA, sometimes unilateral NDA is fine but be sure to know why you're using either one.
Strategic Overview & Planning
See EOS Meeting Notes
Lead Development
Sales Process
Generally speaking the most important thing to remember is sales is to build rapport. We sell a premium product for enterprise cultivations and will only buy if there's a strong bond of trust built. Sales at this level are always personal. Do not be afraid to just pick up the phone and call the lead, do not hard sell, just catch up on a personal level and see if there's anything yuo can do to help.
- Personalized intro email to schedule a video screen share demo
- Discuss client goals and relate to our capabilities, demo walkthrough via screen share.
- Setup client demo sandbox if needed
- Receive Floor Plans
- Prep Integration Plans based on client goals (with quote)
- Review Integration Plan with client (either live or after Integration Plan is sent)
- Update Integration Plan if required
- Send final quote, Master Terms of Service and Statement of Work (SOW) for signature
- 10-20k lock in deposit (% of deal size)
- 50% HW deposit at least 8wks prior to install
- 50% HW balance prior to shipment/install
Facility Walkthrough SOP
- Never wear same clothes from one grow to another (we cannot be the reason for cross contamination)
- Bring disposable Tyvek suits if visiting multiple grows in 1 day
- Pay careful attention to site etiquette
- Do not touch anything unless explicitly allowed
- Do not enter any room unless explicitly allowed
- Do not take photos unless explicitly allowed
- Never share photos publicly unless explicitly allowed
- Never step on soil piles, or climb on anything (seems obvious but I've seen it happen)
- Never exceed 10 MPH in a vehicle on client property
- When doing a facility audit think top to bottom
- Client goals/requirements
- Structure
- HVAC / Climate Control
- CO2 dosing system
- Current sensors if any
- Lights (light type and bulb type)
- Fans
- Top of Canopy height
- Distance from Lights
- Soil type, pot type, pot size
- Feeding system
- Nute Types (Pre mix, nute tea, etc)
- Bench Type
- Network Accessibility (hardline and wifi)
- On-site internet connection (speed and provider)
Sales Leads Folder
Integration Plan, Quote & HW Financing SOP
1. Folder Setup
- Following floor plan review or facility walkthrough create a new client lead folder in the shared Sales Leads Folder
- In the new client folder create 2 more folders titled: Floorplans and G-Integration Plans
- Go to the 00_LEADS TEMPLATE/G Integration Plans folder and select all the files there, then right click and create copy.
- Select all the duplicate files and right click/move them to the new client lead folder you created.
- Rename protogrow to client name.
2. Modify Integration Plan
- Add additional artboards if the client has multiple sites
- Insert, size, and square up client supplied or photographed floorplan
- Work your way up layer by layer from bottom to the top.